Saturday, May 16, 2009

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FMF, Day 3: A deal and the sounds on Orange Avenueposted by JimAbbott on May 16, 2009 3:11:39 AM

Abit of a late start, relatively speaking, because of a Fringe commitment and a visit to the rooftop party at the Plaza. On the roof, I got a chance to meet Matt Maroone of Universal/SRC, who was singing th praises of Million Year Echo. That band, led by Levi Conner, has moved from Central Florida to New York, but is still managed by Sean Perry of aXis Promotions and, of course, FMF.
(Orange You Glad folks: Be sure to look for updates from Kelly Fitzpatrick and Mary Frances Emmons, who were taking in the action on Mills Avenue tonight.)
On Friday, the band reached a handshake agreement with Maroone and his partner Jon Rifkind (Loud Records) on a production deal with Cartilage Records, a new spinoff company that Maroone and Rifkind are launching. The team will be working to produce a demo that will eventually get the band to a major label.
"They have stepped up their game to a whole new level," Maroone said of the band, which performed Friday on the Wall Street Main Stage. "I think Levi Conner is a once-in-a-lifetime talent."
On Wall Street, the band banged out an exuberant, high-energy 30 minutes laced with enough big, melodramatic hooks to put them in the ball park with Fall Out Boy, if that does anything for you.

Go Levi!

FMF: Million Year Echo signs label deal...posted by JimAbbott on May 15, 2009 4:36:16 PM

Million Year Echo, the latest band featuring singer-songwriter Levi Conner (Leave Calmer), signed a deal with Universal/SRC over lunch today, which gives the band something to celebrate at its 10:30 p.m. Wall Street Plaza FMF slot tonight.
"We're pretty happy," says Sean Perry, who manages the group. Universal/SRC is the team behind the success of Asher Roth, the no-show headliner on Thursday at FMF. "This is the way to break a band," Perry added, "This is the new formula."
With Million Year Echo in a sweet slot just ahead of Filter tonight, it's the kind of Cinderella scenario that is sure torankle those in the local scene already cynical about FMF's approach and motives. And a deal doesn't mean much unless something eventually happens.
Still, it should make for a happy vibe on Wall Street around 10:30 tonight.
Speaking of Asher Roth, he will be doing a make-up gig on Wall Street Plaza next month, Perry told me. No details yet, but I will pass along when available.